“I built Sync Strategic to give growing companies access to experienced marketing and go-to-market leadership when they need it.”
About Rob Kriner
GTM and product marketing leadership, proven across four companies.
I'm Rob. I've spent 15+ years working across marketing, sales, product, enablement, and operations inside technology companies. Today, I work with leadership teams as a fractional marketing, growth, and go-to-market leader.
My role isn't simply to create another marketing plan. It's to understand the business, identify what's getting in the way of growth, establish the right priorities, and help the team turn strategy into execution.
Download ResumeHow I Work
Leadership first. Execution when it matters.
Every engagement starts with understanding the business and identifying where leadership can create the most leverage. From there, I help establish the strategy, align the team, and drive the work that moves the business forward.
Diagnose
Understand the business, market, customer, team, and current go-to-market motion before deciding what needs to change.
Lead
Establish priorities, clarify strategy, align marketing and sales, and give the team the direction needed to execute.
Execute
Turn strategy into focused programs, messaging, campaigns, enablement, and systems that create measurable progress.
Experience
Fifteen-Plus Years Across the Revenue Engine
My background spans marketing leadership, product marketing, sales enablement, sales operations, learning innovation, and digital strategy. I've worked inside both established organizations and growing technology companies, giving me a perspective that extends well beyond marketing alone.
That experience is what makes the difference. I can look across the business rather than at marketing in isolation—connecting the market, customer, positioning, marketing, sales, operations, and revenue goals that determine whether a go-to-market strategy actually works.
Track Record
Results, Not Just Experience
Numbers make the case better than a pitch does. I'd rather show you the work than talk about it—ask me for the specifics.
Ativion | Unifyr | Netop
$8M in Open Pipeline
Generated across a $45M+ combined-ARR portfolio, with a 25% lead-to-MQL conversion rate, directing a 6-person team.
Com Laude
45% Faster RFP Response
Proposal capacity tripled, contributing to $1.2M in new-business pipeline, on the way to a $20M ARR exit.
Corsearch
$75K → $550K+
Domain-name product line growth in two years, plus a separate product scaled to 100+ customers and $1M+ in revenue.
KPMG
25% Faster Delivery
Improved feature delivery velocity via Agile/SCRUM, with a measurement strategy built for training ROI and adoption.
Experience Across Industries
Experience You Can Put to Work
I've worked with technology companies and organizations across different stages of growth, helping leadership teams tackle positioning, launches, demand generation, enablement, and go-to-market challenges.
Client Perspective
What Clients Are Saying
“Rob brought clarity to our go-to-market efforts and helped us launch on time and on point. His ability to think strategically while also executing flawlessly is rare.”
— Mark J., CRO
“Rob has a mind that crosses the creative, technical, and the strategic. He's well-rounded and data-driven, two things every founder finds helpful.”
— Amanda G., Founder